Any candidate who has passed the Plus Two of the Higher Secondary Board of Kerala or that of any other university or Board of Examinations in any state recognized as equivalent to the Plus Two of the Higher Secondary Board in Kerala, with not less than 45 % marks in aggregate is eligible for admission. However SC/ST, OBC, and other eligible communities shall be given relaxation as per University rules. The duration of the BBA programme of study is three academic years with six semesters. The duration of each semester shall be five months inclusive of the days of examinations. There shall be at least 90 working days in a semester and a minimum 450 hours of instructions in a semester. Odd semester (June – October) commences in June and Even Semester (Nov – March) commences in November every year. There will be, to an extent possible, five days semester break in between odd and even semesters.

Programme Structure
The BBA programme shall include 33 courses, including two language courses and one project:-

1. Language Courses
2. Foundation Courses
3. Core Courses (excluding project)
4. Complementary Courses
5. Open Course
6. Elective Courses
7. Project
The students secure the credit assigned to a course on successful completion of the course. The students shall be required to earn a minimum of 120 credits for the award of the degree.